Entrance portals have been used to attract visitors from afar ever since ancient times. Today portals are usually less grandiose, but they are now illuminated, designed using corporate colours, and feature the relevant brand words and images. They welcome visitors and get them in the appropriate mood for a brand or shopping experience.
A portal allows you to transform the entrance to your shop or company building into a highly distinctive entranceway. Your customers and guests will intuitively find their way to your outlet through such an entrance, both by day and at night. The entrance portal provides a frame for the main entrance. A wide variety of materials can be used, ranging from glass andsynthetics to metal. To ensure that the portal is also fully effective at night, it is usually illuminated.
For example, Toyota welcomes its visitors via an illuminated glass portal in brilliant red. And Opel's guests are welcomed via a yellow glass portal. It is not only car manufacturers who welcome their visitors in this manner; pharmacists, furniture stores and many other sectors also use entrance portals to present their brands and services in the best possible light.