Solutions Interior Areas Point of Sale

Point of Sale

Are you looking for a unique presentation form at a point of sale? You want your product to be noticed by your target group and to encourage them to purchase it? We manufacture specially fabricated POS elements on request – interest and success at the POS guaranteed.

The point of sale (POS) is the place where the final decision to purchase is made. An inspiring product and brand presentation may be the decisive factor in triggering your target group’s crucial impulse to buy. Customers often decide spontaneously what they are going to buy and can therefore be influenced by an appropriate presence at the POS. Optimum placement of POS elements makes your company stand out from the competition. Illuminated, unlit or multimedia: our POS elements such as illuminated transparencies, cash plates, plastic plates, illuminated and 3D displays facilitate distinctive presentation of your products. In addition to 3D signs, our range of products also includes counter signs, artwork signs, and brand and presenter displays. With digital signage, you can also get your message across to your target group using multimedia.


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Westiform realizes the new corporate design of the Vaudoise Insurance Group in illuminated advertising. Around 100 locations are being identified with energy-saving Westiform illuminated advertising elements throughout Switzerland.



Welcome Raphaël Berger

In mid-November 2021, Raphaël Berger will start as CEO of the WIN Group and Managing Director of Westiform AG. Raphaël Berger looks back on a long career with Fribourg-Gottéron: first as a player, later in administration and most recently over nine years as CEO. We welcome him warmly and look forward to working with him.
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